01
No Code Installation
Add the UET tag to Shopify without touching theme code
Add the Microsoft Ads UET Tag to Shopify with No Code
Measure which Microsoft Ads campaigns drive sales and build remarketing audiences from your Shopify store.
Start now - 10-day trial4.8 stars on the
Shopify App Store
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01 / Microsoft Ads UET Tracking, Explained
The Microsoft Ads UET Tag Matters for Your Shopify Store
Open the product page and the panel tells you which pixels fired, which events they sent and what value went with them.
Microsoft Advertising runs search and shopping ads on Bing, Yahoo, DuckDuckGo and Microsoft Edge. Its Universal Event Tracking (UET) tag tells Microsoft which ad clicks turned into product views, carts and orders.
The Microsoft Ads pixel for Shopify integration sends those events with product IDs, value and currency, so your conversion goals, bidding and remarketing lists work from what actually happens in your store.
Why Shopify Stores Need the Microsoft Ads UET Tag
- Conversion TrackingCount sales and revenue against the Microsoft Ads campaigns that drove them
- Remarketing AudiencesBuild remarketing lists from product views, carts and past buyers
- Smarter BiddingGive automated bidding the purchase data it needs to optimize
- Search Beyond GoogleReach searchers on Bing, Yahoo and DuckDuckGo
02 / Timing
The Best Time to Add the Microsoft Ads UET Tag to Shopify
Pixels only know what happened after they were installed. Book the install two weeks before the ads.
- Before the first campaignINSTALL FIRSTInstall the UET tag before you launch your next Microsoft Ads campaign, so every click is measured from the start.
- Ads already runningSTILL WORTH ITRemarketing lists only collect visitors after the tag is live, so the sooner it runs, the bigger your audiences are when you need them.
- Time for the algorithm to learnWEEKS, NOT HOURSConversion goals need history too: automated bidding learns from the purchases it has already seen.
Where it fires
Where the Microsoft Ads Pixel Tracks Events on Your Shopify Store
Follow one shopper from search to receipt. Every step sends the platform the event it needs.
- 01
Search Results
Sends a search event with the search term when shoppers use your store's search function.
- 02
Category Pages
Sends a page load on collection pages and across your store.
- 03
Product Pages
Sends a view item event with the product ID, price and currency when shoppers open a product page.
- 04
Shopping Cart
Sends an add to cart event with the product and value, so you can remarket to shoppers who did not buy.
- 05
Checkout Process
Sends a begin checkout event with the cart value through the Conversions API as shoppers start checkout.
- 06
Thank You Page
Sends a purchase event with order value, currency and product IDs through the Conversions API.
The basics
How We Help with Shopify Microsoft Ads Integration
UET Tag Setup and Shopify Store Connection
MultiPixels adds the Microsoft Ads UET tag to your Shopify store without theme edits. Paste your UET tag ID and page, product, cart and search events start flowing.
Add a Conversions API token from Microsoft Advertising to send checkout and purchase events from our servers. They carry the Microsoft click ID from the ad that brought the shopper in, so ad blockers and browser limits do not cost you conversions.
What Our Microsoft Ads Setup Includes
- Ecommerce Event MappingProduct views, carts, searches, checkouts, payment info and purchases mapped to Microsoft ecommerce events
- Conversions APICheckout and purchase events sent server-side through the Microsoft Conversions API
- Consent AwareFollows your store's cookie consent, so visitors who allow marketing are fully tracked
- Multiple Tag ManagementRun several UET tags on one store
HOW IT WORKS
Start now - 10-day trialOur Shopify Microsoft Ads Integration Process
- 1
Install
The MultiPixels App on your Shopify store
- 2
Connect
Your UET tag ID with zero code
- 3
Grow
Your business with better targeted Microsoft Ads
Features
What Sets Our Shopify Microsoft Ads Integration Apart
02
Server-Side Conversions
Checkout and purchase events sent server-side through the Conversions API
03
Complete Event Coverage
Every key ecommerce step reaches your Microsoft Ads conversion goals
04
Enhanced Data Quality
Microsoft click ID, product IDs, value and currency sent with each event
05
Multiple Pixel Support
Manage Microsoft Ads alongside every other platform in the MultiPixels dashboard
06
Continuous Updates
Tracking stays current as Microsoft updates UET
Start now - 10-day trial10-day free trial. Cancel anytime.
From the Shopify App StoreSet up in minutes.
Set up in minutes.
Solid from day one.
4.8stars on the Shopify App Store
Start now - 10-day trial“Setup took only a few minutes, and the tracking accuracy has been solid since day one.”
“The automatic backup feature is a huge advantage, especially for businesses that rely heavily on paid advertising.”
“The support team is responsive, knowledgeable, and always ready to help.”
“I was able to connect my Facebook, TikTok, and Pinterest pixels without writing a single line of code.”
“Managing all our pixels from a single dashboard has simplified our workflow and improved campaigns optimization.”
“Setup took only a few minutes, and the tracking accuracy has been solid since day one.”
“The automatic backup feature is a huge advantage, especially for businesses that rely heavily on paid advertising.”
“The support team is responsive, knowledgeable, and always ready to help.”
“I was able to connect my Facebook, TikTok, and Pinterest pixels without writing a single line of code.”
“Managing all our pixels from a single dashboard has simplified our workflow and improved campaigns optimization.”
“Quick and easy ad tracking with fast pixel setup and reliable data syncing across Facebook, TikTok, and Pinterest, great for shopify users who want accurate insights without technical hassle.”
“Simple to use, accurate data syncing, and hassle-free pixel management. Highly recommended for Shopify merchants.”
“Makes ad tracking effortless with quick setup and dependable data synchronization. Perfect for scaling Shopify campaigns.”
“great app to help with adding multiple pixels to the store. customer service is also quick and reliable”
“Easy to connect, quick support response to a small error”
“Quick and easy ad tracking with fast pixel setup and reliable data syncing across Facebook, TikTok, and Pinterest, great for shopify users who want accurate insights without technical hassle.”
“Simple to use, accurate data syncing, and hassle-free pixel management. Highly recommended for Shopify merchants.”
“Makes ad tracking effortless with quick setup and dependable data synchronization. Perfect for scaling Shopify campaigns.”
“great app to help with adding multiple pixels to the store. customer service is also quick and reliable”
“Easy to connect, quick support response to a small error”
04 / Pricing
Simple, transparent pricing.
10-day free trial on every plan. Cancel anytime.
STARTER
Every pixel, tracked and backed up.
$9.99/ month
Start trial- Unlimited pixels: install, track, auto-backup
- Unique pixels for collections, products and pages
- Automatic Facebook Catalog updates
PREMIUM
For Shopify Plus stores.
$39.99/ month
Start trial- Everything in Advanced
- Made for Shopify Plus
- Track iOS users
- Custom Audience builder
- Lookalikes up to 2× the normal rate
10-DAY TRIAL ON EVERY PLAN/BILLED THROUGH SHOPIFY/WORKS WITH ANY THEME
05 / FAQ
Questions, answered.
Everything merchants ask before installing. Still unsure? Our support team is here to help.
Yes. Shopify's default Facebook pixel and MultiPixels work side by side.
Yes, you can add pixels from multiple ad accounts.
No. You don't need to log in to Facebook to add a pixel.
The Purchase event fires once per real order, not every time someone opens checkout or the thank-you page. To test, place a real order and check Events Manager.
The pixel is probably firing more than once. Check your theme, added scripts and other apps for duplicates.
In Shopify, go to Apps › Manage subscription. Need help? Contact support.
Email our billing team with your store URL and invoice number. We'll check and refund if needed.
06 / Blog
All articles Guides for better tracking.
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Read article02November 3, 2026 · PIXEL SETUP