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As the owner of a Shopify store, you’ll already appreciate the importance of effective social media marketing efforts. The Meta Pixel Helper tool is one of the most important ingredients in the recipe for success, helping you optimize the performance of your store and its connected social media channels.

Over 4 million Shopify stores now exist, signaling a 200% growth since 2020. Whether you’re in the process of launching an online store or looking to improve your existing business doesn’t matter. Learning to do more with Meta and Shopify with the help of Meta Pixel Helper and Multi Pixels will put you on the path to success.

Firstly, Just How Important is Meta Marketing For My Shopify Brand?

Meta is the largest social media company in the world and owns several huge platforms including Facebook, Instagram, Threads, and WhatsApp. So, if you want to succeed in online business, you simply cannot afford to overlook the importance of marketing on Meta.
Need further evidence? Here’s a quick look at the key statistics;

1. There are currently over 3 billion Facebook users and a further 2 billion on the Instagram platform.
2. The average social media spends 142 minutes of each day browsing their feeds and social channels.
3. 80% of online users now participate in digital shopping while 27% prefer to discover products on social media.
4. The average household now spends over $2,408 online per quarter, with social media ads contributing heavily.
5. 59% of businesses say that their brands see more sales through social media marketing than other forms of marketing.

Moreover, 30,000+ Shopify stores have Facebook Messenger integrations while over 29,000 have integrated Instagram Shopping to send sales and marketing efficiency through the roof.

In other words, if you want to reach and engage a massive audience before directing them to your brand, marketing across the Meta family of social media sites is vital. Any tool that can help you do this should be embraced right away - Meta Pixel and Meta Pixel Helper should sit atop the list.

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So What is a Meta Pixel?

A Meta Pixel (formerly the Facebook Pixel) is an analytics tool that sits in the background of a website, such as a Shopify store, to track the actions of users who interact with your website. It can then be used to display ads to the user across Meta’s various social media platforms.

It is a piece of code that follows web users who have visited your homepage, looked at product pages, or even converted a sale. As such, it can be a priceless tool for both remarketing and retargeting endeavors, not least because a Meta Pixel monitors a range of user interactions including;

• Page views
• Time on page
• Add to cart actions
• Purchases
• Custom defined events

The Meta Pixel can subsequently use those individual actions to trigger different ad responses, which means an appropriate ad can be shown to the user. For example, if they added an item to their basket but didn’t convert, the Meta Pixel code will ensure that an ad for this product will be shown to them on Facebook or Instagram. Naturally, this reminder encourages them to return and complete the purchase, making it a key touchpoint at a key part of the sales funnel.

Exposing the right audience to the right ads can deliver a highly personalized experience for the brand. It also optimizes your Meta ad budget, streamlines the path to conversion, build brand awareness, develops trust, and ultimately boosts the hopes of further leads and conversions.

The tool also tracks user interactions with the ads it shows to those users. Therefore, you can analyze the effectiveness of your ads, which subsequently allows you to measure the effectiveness of ad campaigns or use concepts like A/B testing for optimization purposes.

So, What Is Meta Pixel Helper?

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To use the Meta Pixel tool, you will first need to build your Shopify store and launch a business page on Facebook or another Meta platform. (Psst… our guide on creating a Meta Pixel will take you through the process.)

However, setting up Meta Pixel is one thing, but unlocking its full potential is another. The Meta Pixel Helper browser extension is the ultimate tool to make it happen.

In its simplest terms, the Meta Pixel Helper browser extension is used to scan websites to see whether the Meta Pixel tool is installed and whether it runs as expected. The browser extension tool is available on Google Chrome, and provides real-time tracking of your Shopify website and web pages, thus making it ideal for troubleshooting.

Once the Meta Pixel Helper has been successfully installed with help from MutliPixels one-click service, an icon will appear at the top of your browser window. Then, when you visit your website, it will turn blue and show a small badge to confirm that the Meta Pixel code is active.

Conversely, if there is a problem on the website, the Meta Pixel Helper will display an error. You can then click the icon for a drop-down menu to seek further information. Common messages include;

• Pixel Did Not Load - Meta Pixel code is present but has an error.
• Pixel Activated Multiple Times - multiple lines of Meta Pixel code are on the web page.
• Product Catalog Not Paired - products aren’t linked so conversions can’t be tracked.

When troubleshooting problems further, you may encounter several error codes. “The Pixel Took Too Long to Load” usually means that it was embedded too far down the page, thus meaning interactions aren’t tracked correctly. “Not a Standard Event” means that an intended event trigger isn’t working as expected. This could be due to a simple spelling error or unnecessary space within the code.

Anyone who tracks links, ads, and customer interaction with Meta Pixel can use the Meta Pixel Helper tool for free. And it can start to work with your integrated code with instant results.

Why the Meta Pixel Helper is Necessary For Shopify Businesses

It is estimated that the average American is exposed to somewhere between 4,000 and 10,000 ads each day. Given the amount of time spent on social media, a lot of those interactions occur on Meta platforms. Meta Pixel code will help optimize your marketing efforts, and Meta Pixel Helper will assist you to ensure that the code functions well on each page of your site.

The Meta Pixel Helper checks that the code is present, loads properly, is not duplicated, and has a valid ID. Moreover, the browser extension icon will check each webpage of the website as you navigate your way through it while providing clear indications if something is wrong. This makes it the perfect choice for tech-savvy and inexperienced Shopify owners alike.

Here are just some of the reasons why all Shopify businesses using Meta Pixel should utilize the Helper tool too;

• When the Meta Pixel code functions correctly, the blue icon confirms this to remove any concerns or doubts you may have had. This allows you to focus on more important matters.
• The Meta Pixel code notifications show on each individual webpage. So, if a problem exists, you can quickly identify whether it is a problem on a single page, multiple pages, or the entire site.
• Notifications additionally provide clear information about the nature of the problem, which allows you to troubleshoot them or review the code in the quickest and most efficient way.
• By ensuring that the Meta Pixel runs smoothly, you can be sure that all data analytics collected through the tool are accurate and relevant. This can significantly aid your next steps.
• An incorrect or incomplete Meta Pixel function will subsequently harm the performance of your social media marketing budget. It could be due to issues with triggered actions or not tracking behaviors.

The Meta Pixel Helper is a simple yet sophisticated tool that helps you get more out of the Meta Pixel tool. In turn, this should enable you to see the full benefits of social media marketing and drive more traffic to your store while also gaining a clearer understanding of customer behaviors. This could pinpoint trends relating to interactions with specific ads, web pages, or lead magnets.

At a time when every touchpoint is vital, Meta Pixel Helper can support you in the pursuit of cost-effective ad placements across Facebook, Instagram, and the wider Meta family. When looking to optimize every landing page, product page, and interaction on your Shopify store, it is a must-have add-on.

Whether it’s confirming that the coding is in good health or fixing faults, Meta Pixel Helper is the only assistance you need.

Conclusion: Upgrade Your Shopify Store’s Meta Marketing with MultiPixels and Meta Pixel Helper

Whatever stage of the Shopify journey you’re at, Meta Pixel Helper is a great addition to your arsenal. With MultiPexels, you can install, publish, and grow with data-driven analytics and confirmed optimized function on Facebook, Instagram, et al. When added to other pixels for TikTok and other non-Meta platforms, growing your audience and generating more sales has never looked better.

What are you waiting for? Click here to get your journey started today.