How to Track Clicks and Form Submissions Using Meta Pixel on Shopify

Are you looking to track clicks using Meta Pixel on Shopify? When you want to make sure that your marketing performance is at its peak, you need to have deep insight into what’s actually going on. This is where the Meta Pixel custom event solution comes in for your Shopify store.

Rather than receiving unreliable data or seeing ambiguous suggestions for where your clicks or conversions are coming from, you can add event tracking in Shopify and get a much clearer picture of what’s driving your results.

In this blog post, we’re going to show you how to track clicks and form submissions in Shopify using Meta Pixel. At Multi Pexels, we’re experts in performance-driven pixel tracking for Shopify stores. Read on to find out how to get the most out of your organic and paid marketing with Meta.

Understanding Meta Pixel Event Tracking

Before you start the process of tracking clicks and form submissions in Shopify, it helps if you understand how it all works.

As a marketer, you may not be that tech savvy or have any experience with code–but that’s okay. You don’t need to be a tech expert to make this work. Yet, getting your head around how it all works can help.

The Meta Pixel event tracking process requires you to embed a small amount of JavaScript code on your site. This then enables you to track any actions people take once they’ve interacted with any of your ads on Instagram or Facebook.

These actions are called events. Examples include if people add an item to their cart or checkout and make a purchase. You can then monitor the events inside your Facebook Ads Manager and Events Manager.

If you don’t sell physical products and you want to track enquiries, this same process helps you to enable form submission tracking using Meta Pixel for Shopify.

To get started, you need to know how to set up your Meta Pixel and add event tracking in Shopify. Let’s do a quick recap.

Setting Up Meta Pixel on Shopify (Quick Recap)

To start tracking clicks using Meta Pixel for your Shopify store, you need to begin by adding the Meta Pixel to Shopify.

Start by heading to your Shopify admin and locating Apps and sales channels. From here, you can then select your Facebook and Instagram sales channel and open it.

Once you’re in, access the Settings and select Share data settings. Then, you’ll be able to enable customer data sharing.

During the process, you’ll need to choose the level of data sharing you want. It will also give you the option to select your Meta Pixel from a list of sources. Click to confirm everything, and then it will be connected to your store.

To be sure that you can now track button clicks in your Shopify store, it’s a good idea to double-check everything in Meta Events Manager. Here, you’ll then be able to see if the pixel has begun tracking the different events on your site.

Tracking Clicks on Buttons and Links

Now that we’ve recapped how you get your Meta Pixel set up on Shopify, we’re now going to go into the specifics for how you can track button clicks in your Shopify store.

To get started, you need to make sure that you add event tracking in Shopify. If you haven’t done it already, go back to the section above and make sure that you’ve added your Meta Pixel to Shopify.

When your data is connected, you can then set the parameters for the exact events you want to track. Because Shopify and Meta can’t know what actions you want to track unless you tell them.

So here, you’ll need to identify the key events you want to track. In this instance, it’s clicks on buttons and links. These aren’t classed as standard events in Shopify, so you need to set them up.

Head into your Meta Events Manager and create Custom Events for the specific buttons and links you want to track clicks of. You then need to use the Shopify Pixel Extension API in order to subscribe to these events.

When you want to use Meta Pixel to track custom events in your Shopify store, you need to add a little bit of code to your theme.liquid file. This can be found in your store’s theme.

Below is an example of the code snippet that you’ll need to add;

<script>
document.querySelectorAll('your-button-or-link-selector').forEach((element) => {
    element.addEventListener('click', () => {
        fbq('track', 'YourCustomEventName', {
            // Add any relevant parameters here, e.g., content_name, content_ids_
            content_name: 'Name of the button/link',
            link_url: element.href,
        });
    });
});
</script>

Don’t forget to change the specifics to match your own custom events.

Tracking Form Submissions on Shopify

Next up, we’re going to explore how to track form submissions in Shopify using Meta Pixel. Again, this process is similar to the setup for tracking button clicks. But we’re going to go through it to help you track any form submissions.

As before, start by creating a custom event inside your Meta Events Manager. This is assuming that you’ve already created your pixel and connected Events Manager to your Shopify. If not, scroll up to the instructions and do that first.

From here, you need to add a new custom event. Like button and link clicks, form submissions aren’t tracked as standard. So, you need to go in and create your event, giving it an appropriate name.

Next, you also need to make sure that you’re adding the code snippet to your website. Again, locate your theme.liquid file inside of your theme and add the code to your <head> section.

You’ll want to ensure you test this out, but we’re going to run through this shortly.

Best Practices for Custom Event Naming & Management

When you’re looking to integrate clicks and form submission tracking using Meta Pixel in Shopify, you’ll want to make sure you’re super organized.

The last thing you need is to get confused with your events and not really know what’s generating what! So, let’s go through some of the best practices when it comes to tracking clicks using Meta Pixel in Shopify.

Firstly, when you’re creating your Meta Pixel custom events for your Shopify store, think carefully about the name you choose for each.

The best place to start is to make a list of all the forms, buttons, and links you know you want to track. In most cases, these should be quite easy to identify, such as a contact us form, an enquiry on a certain product or service, or a purchase now button on a specific product page.

You can then assign each custom event a name that corresponds with its form, link, or button, including the page, topic, or action it’s related to.

Examples of this would be ‘contact page contact form’ or ‘about us page enquire now link’.

This is going to help you make managing your submission form and button clicks much easier. You’ll then be able to see everything clearly.

Testing & Debugging Your Events

In order to make sure that you’ve set everything up correctly and your custom events are working properly, you need to test them.

To do this, head to the Customer Events page in your Shopify store. In Meta Ads Manager, make your way to Events Manager and select your pixel. You can then hit test events or test.

Next, head to your site and perform any of the actions you wish to test. If you know you want to ensure that you’ve got form submission tracking down with Meta Pixel in your Shopify store, enter dummy information into any of the forms on your site and hit submit.

If you want to track button clicks in your Shopify store, locate a certain product page and add it to your cart.

You can then check in both Meta Events Manager and Shopify’s Pixel Helper to see if it’s tracking your events correctly. If they’re not, you may need to debug.

When you add event tracking in Shopify, before you test, you need to make sure that you’ve cleared your browser’s cache and cookies. You also need to make sure that you’ve configured the consent parameters correctly in your store so that the pixel can work correctly.

And if all else fails, you can also use a different device to check!

Conclusion

When you want to be able to track clicks using Meta Pixel in Shopify, it’s important to make sure that you’ve created your pixel in Meta Ads Manager and connected it to your Shopify store. From here, you can then begin to add your custom events.

Choosing your custom events and naming them carefully can help you have greater visibility over your conversions. This means you can attribute sales, inquiries, and more to the right channels or content correctly.

Overall, when you add event tracking in Shopify, you’ll be able to increase your conversions and improve the performance of your marketing.

If you’re looking for support with your Shopify pixel tracking and integration, reach out to us today to see how we can help you.

FAQs

Want to know more about how the Meta Pixel works? Got questions that we haven’t yet covered? Here are some of the most common questions we get from our customers.

Can Meta Pixel track form submissions on Shopify without third-party apps?

Yes. You can use the Meta Pixel to track any form submissions directly through Shopify. This means that you won’t need to use a third-party app. This is done by enabling it through your Shopify integration, then configuring custom events.

However, it’s important to recognize that there are tracking limitations, which means you need to use the Meta conversions API to get more accurate results. Using our tracking and integration services are here to support you with that.

How do I track button clicks like 'Buy Now' or 'Sign Up' using Meta Pixel?

Tracking any button clicks, such as buy now or sign up, is pretty simple. Once your Meta Pixel is installed, head to Events Manager in the Meta Ads Manager dashboard and choose your pixel.

Next, open the Event Setup Tool and select the specific button you want to track. Enter your site’s URL, then assign either a standard or custom event name and confirm it. Once you’ve clicked Finish Setup, the process is complete.

Why aren’t my click or form events showing up in Facebook Events Manager?

If you’re not seeing any events show up in your Facebook Events Manager, it may be for a few reasons. It might be that ad blockers are stopping them, your test events aren’t configured correctly, your pixel isn’t installed correctly, there’s an issue with your site’s coding, or it could be down to browser privacy settings.

You can troubleshoot this by using the Facebook Pixel Helper extension for Chrome. Then use the Test Events tool inside your Events Manager to see if it’s working correctly.

Is it better to use Google Tag Manager or direct code for Meta Pixel events on Shopify?

You can certainly use your Meta Pixel directly on Shopify and track via Google Analytics, but you’ll find that Google Tag Manager (GTM) is better overall.

GTM allows you to scale data tracking over time. It’s also simple to use. As long as you get set up correctly from the start, you have greater data visibility to help you make more informed marketing decisions.

Will custom click/form tracking affect Shopify checkout tracking?

When you want to track clicks using the Meta Pixel in Shopify, it’s important to understand that any custom click/form tracking will affect your Shopify checkout tracking.

This means you need to adjust your tracking methods slightly. Using Shopify/s Customer Events feature with your custom pixels will help to remedy this.